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Brand life 22-05-2010
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Personal Branding in azienda, la strada è aperta

Letto 383 volte

di Tommaso Sorchiotti per Brandforum.it

Internal Branding e Personal Branding possono coesistere? Coltivare le proprie relazioni con i dipendenti (i primi brand ambassador) vuol dire cancellare ogni loro possibilità  di creare un brand personale? E se i dipendenti facessero personal branding, come ne risentirebbe la ditta? Tommaso Sorchiotti, autore di Personal Branding, dice la sua.

Can Internal Branding and Personal Branding co-exist? Does nurturing strong relationships with one's own employees (the first brand ambassadors) mean to delete any possibilities for them to create a personal brand? And if the employees were to develop a personal brand, would that damage the image of the overall company? Tommaso Sorchiotti, author of Personal Branding, shares his opinions on the topic.