Day One 21 February 2013 08:15 Registration and Morning Tea 08:45 Welcoming Address from Noppen 08:50 Opening Welcome of the Chairman – Mr. Ercüment ERDEM – Chairman, Eticad / Chairman, Bilginet A.Ş 09:00 Overview Of The Retail Market And Analysis Of Its Competitive Situation:

How Is Turkey Placed In Today’s Retail Real-Estate Global Investment World?

Mr. Zafer BAYSAL – Vice Chairman, Board Member and President of Shopping Centers Group – AMPD 09:30 Survey Results for Shopping Centers Perception Survey: Shopping Center Visitors Under Close View Mr. Hakan DÖNGEL – Business Development Manager, Consumer Experience – Gfk Türkiye Ms. Yeşim YAŞA GÖRGÜLÜ – Manager, Qualitative Division of Consumer Experience – Gfk Türkiye 10:00 Staying One-Step Ahead Of Your Competitors: Benefitting From International Knowledge And Adapting It To The Local Market: Using Themed Storytelling To Unlock Next Generation Retail Customer Experience Mr. Mehmet EMEÇ – General Manager – Vialand 11:00 Growth Through Private Equity Investments In Retail Industry How A Private Equity Company Can Accelerate Business Growth And Value Of Your Company – Success Stories Ms. Sepin SİNANLIOĞLU İNCEER – Director & Investment Committee Member – Turkven Private Equity 11:20 Discussion Panel: Foreign Investors Interest In Turkey: Short And Mid Term Expectations Reality Check: How Internationals Are Overviewing The Market Compared To Other Developing Markets?

What Factors Are Affecting Their Choices When Entering Or Not Entering To Turkey For Retail Investments?

What Should Be Done To Encourage Their Investment Decisions?

Moderator: Mr. Levent KİRAZOĞLU – Manager, Project & Acquisition Finance – Garanti Bank Panelists: Mr. Ali AL-KHALİL – Country Manager – Turkey – Azadea Group Mr. Ozan BALABAN – CEO – Emaar Turkey Mr. Antony KHOI – President – Aerium Turkey Mr. Ulf PETTERSSON – Director of Development & Construction – Amstar Ms. Sepin SİNANLIOĞLU İNCEER – Director & Investment Committee Member – Turkven PE Mr. Patrick VAN DOOYEWEERT – Managing Partner – Qubicon Turkey Mr. Burhanettin YURTSEVEN – General Manager – Pramerica Real Estate Investors 12:20 Using QR Codes And Mystery Shopping To Increase Sales And Cutting Costs Mr. Haluk BİLGE – CEO – HS Brands Mystery Shopping 12:40 Luncheon and Networking 14:00 Key Design Elements And Techniques: How To Think Locally And Adapt The Retail Model That Is Suitable For The Local Turkish Market?

Mr. Sotiris TSOULOS – Associate Architect – RMJM 14:30 Re-Inventing Retail Strategy in Turkey Mr. Michael WEISS – Partner – A.T. Kearney 15:00 Key Elements To Consider When Repositioning Underperforming Retail Properties Mr. William J SEBRING – Partner, Managing Director – Altoon Partners Bv 15:30 Networking Tea Break 16:00 How To Make Your Brand A Lifestyle Choice For Consumers?

Building Retail Brands By Delivering A Differentiated Retail Experience Mr. Melih ÖDEMİŞ – Co-Founder & CIO – Yemeksepeti.com 16:30 Discussion Panel: Creating A Unique Customer Journey & Demand By Using Innovative Technology & Design: How Experience Retail Can Aid Conversion & Increase Turnover In Your Store? The Right Script For Your Store & Shopping Mall: Which Principles Will Help You Be Strategic About The Experiences You Design & Choose Moderator: Dr. Luca CAPPUCCITTI – Director, Global New Business Development – Studio | H2G Panelists: Mr. Hakan SEKMEN – Founding Partner – SKM Projects+ Mr. Mehmet S. KOCA – Managing Partner – Nova Sultani Mr. Leon GOLDWATER – Executive Board Member – Europe Real Estate Mr. Sotiris TSOULOS – Associate Architect – RMJM 17:30 Chairman's Closing Remarks Of Day One – Mr. Ercüment ERDEM – Chairman, Eticad / Chairman, Bilginet A.Ş

Day Two 22 February 2013 08:15 Registration and Morning Tea 08:55 Opening Remarks of the Chairman – Mr. Ercüment ERDEM – Chairman, Eticad / Chairman, Bilginet A.Ş 09:00 Retail Opportunities In Northern Iraq Mr. Hakan GÜMÜŞ – Board Member / General Manager – EA Real Estate Development & Construction 09:30 Discussion Panel: Retail Development Trends In Shopping Malls And On High Streets The Future For Physical Stores, Is It Still About The Competition Of Price And Location?

What New Trends Will Drive The Customers Out Of Door To Shop In Your Mall or On The High Street?

Insight On How To Use Shopping Experience To Boost In-Store Retail?

Moderator: Mr. Firuz SOYUER – Managing Partner – DTZ Pamir & Soyuer Panelists: Ms. Alev KARAMAN – General Manager – Vialand AVM Mr. Hakan ŞAHİN – General Manager – A Plus Ataköy AVM Mr. Arda TAŞARKAN – Business Development Director – Cefic Ms. Simge TELMAN – Business Development & Galeries Lafayette Project Director – Demsa Group 10:00 Creating Retail Concepts To Service The New Generation Of Customers How To Differentiate Products And Brand All The Way Through The Creative Process From Conceptual Development, Interior Design, Visual Merchandising To Window Display?

Mr. Hakan SEKMEN – Founding Partner – SKM Projects+ 11:00 Strategies To Expand Market Share How Retailers Can Get Up To Speed With E-commerce And Multi-channel Retailing?

Mr. Ivan GUZELJ – Vice President, Sales – South East Europe – Symphony EYC 11:30 Power of E-Retail in A Dynamic Market To Reach Consumers In A Crowded Marketplace Mr. İlker BAYDAR – General Manager – Hepsiburada.com 12:00 Discussion Panel: Reality Check For Turkey Rethinking The Store – How Technology Is Reshaping Brick-and-Mortar Retailing?

Online Shopping – Is It A Threat For Standalone Shops And Shopping Malls in Turkey?

Moderator: Mr. Merter ÖZDEMİR – Board Member – Eticad / Assistant General Manager – Bilginet A.Ş Panelists: Mr. İlker BAYDAR – General Manager – Hepsiburada Mr. Kaan DÖNMEZ – General Manager – Morhipo Mr. Buğra TOPLUSOY – General Coordinator – Roman Ms. Gülfem TOYGAR – CEO – Limango.com.tr – Otto Group Turkey 13:00 Chairman`s Closing Remarks – Mr. Ercüment ERDEM – Chairman, Eticad / Chairman, Bilginet A.Ş 13:10 Farewell Luncheon and Networking 14:00 End Of Day Two