Internal Branding e Personal Branding possono coesistere? Coltivare le proprie relazioni con i dipendenti (i primi brand ambassador) vuol dire cancellare ogni loro possibilità  di creare un brand personale? E se i dipendenti facessero personal branding, come ne risentirebbe la ditta? Tommaso Sorchiotti, autore di Personal Branding, dice la sua.

Can Internal Branding and Personal Branding co-exist? Does nurturing strong relationships with one’s own employees (the first brand ambassadors) mean to delete any possibilities for them to create a personal brand? And if the employees were to develop a personal brand, would that damage the image of the overall company? Tommaso Sorchiotti, author of Personal Branding, shares his opinions on the topic.