Giovani e aziende: il caso “Furla Talent Hub”
Internal Branding
Giovani e aziende: il caso “Furla Talent Hub”
27/10/2009

Un paper dedicato a un interessante caso di branding: strategie, linguaggi e intuizioni che hanno segnato l’evoluzione del brand e della sua comunicazione, con chiavi di lettura utili per comprendere le sfide del brand management.

                                                                                                                                                                                 

                                                                                                                                                                 

                                                                                                                                                                   

                                                                                                                                                      

    1 Leitmotiv – Fabio Sasso e Juan Caro 2 Courtney Crawford 3 Maricò – Alice e Lisa Ferrari 4 Nicole Brundage 5 Sergio Betterelli 6 Max Kibardin

Allegati

A cura di

Ti potrebbe interessare anche...

Abbiamo intervistato Gherardo Magri sul suo progetto Azienda Umana® focalizzato su un nuovo modello di leadership e cultura organizzativa, nato da una solida e concreta esperienza di management in diverse multinazionali.
Le secteur de l'hôtellerie et de la restauration continue de souffrir d'un manque de personnel malgré les augmentations de salaires, principalement dû à un manque de reconnaissance de la part des clients.