L’Innovazione: una competenza strategica per Whirlpool Corporation
Brand Trends
L’Innovazione: una competenza strategica per Whirlpool Corporation
11/07/2003

Ilaria Tagliavini, Innovation Team Manager Whirlpool
Innovation represents one of the cornerstones of our Whirlpool Europe strategy. Our strategy is to create loyal customers to our brands. In order to create loyalty almost by definition we must have in […]

Innovation represents one of the cornerstones of our Whirlpool Europe strategy. Our strategy is to create loyal customers to our brands. In order to create loyalty almost by definition we must have innovation; which is unique solutions for our customers, which they value and will pay for. Innovation must go beyond product, innovation shall be the foundation for everything we do
Mike Todman, President Whirlpool Europe.

Allegati

A cura di

Ti potrebbe interessare anche...

Negli ultimi anni, le produzioni audiovisive e il Branded Entertainment hanno cominciato a raccontare anche i luoghi: sono molte le produzioni che si stanno avvicinando a questa pratica, promuovendo e valorizzando il territorio attraverso destination branding e place branding.
Green marketing o greenwashing? Come sviluppare efficaci strategie in ottica di sostenibilità: i casi Lush e L’Oréal.